Card marketing strategy graphic

Content Marketing Strategy

  • This active-wear retailer desired stronger customer retention and elevated brand presence through their consumer card program.

  • Identified opportunities to elevate card engagement with content marketing and campaign planning.

Taxonomy & Content Strategy

  • This long-standing service organization was losing membership, grant applicants, and donations due to a lack of digital strategy and dated content. The scope included Lions Clubs, LCI Foundation, and member portal experiences.

    Qualitative content audit

    Audience journeys and personas

  • Working with Analytics, Tech, and UX, I revamped the experience with relevant content, engagement tools, a taxonomy, and SEO/metadata strategies, ensuring page discoverability for the target audience.

    Topics included programs, membership, donations, grants and communications.

Example of UX writing in flow of screens

Accessibility, Inclusion &
UX Writing

  • Walmart Grocery needed a unified, on-brand copy experience that offered inclusion across an immense and diverse user demographic.

  • Developed consistent, succinct, clear and actionable copy across the experience.
    Crafted an inclusive content experience proposal for SNAP (Supplemental Nutrition Assistance Program) with content that focused on health benefits.

Social Media Content Marketing Strategy

  • BAMS sought to establish a presence in the social media space, communicate value and trust of the bank and Square.

  • Developed Instagram content marketing strategy that incorporated Square card services.
    Thoroughly assessed small business social media market, created content themes and campaigns, developed editorial plan and crafted marketing copy.

Competitive Audit

  • This global realtor sought to modernize their digital experience and surpass the startup real estate tech market.

  • Led thorough investigation of BHHS, its current experience and the market. Conducted user interviews, customer surveys and data analysis with Analytics and Research leads.

    Prepared a comprehensive content strategy with personas, journeys, content experience, SEO and URL strategy in close collaboration with UX, Creative and Technology leads.