Elevating digital experiences with strategy, creativity and prowess.
Hello! I’m a seasoned digital strategist with expertise in content and marketing strategy and UX.
I design customer-first content strategies that turn complex, highly regulated digital environments into intuitive experiences.
Leveraging systems architecture and GenAI-driven workflows, I optimize content operations to expand scale, improve consistency and deliver measurable business ROI.
Areas of expertise
Strategic Direction & Insights
Enterprise Content Strategy
Journey & Funnel Architecture
Research, Audits & Competitive Analysis
Content Systems & Architecture
Content Architecture & Systems
Taxonomy & Metadata Strategy
Accessibility & Compliance
AI & Operational Scale
GenAI Workflows & LLM Integration
Performance Analysis & Optimization
Governance & Guidelines
Cross-Functional Leadership
Practice Building & Team Leadership
Executive Stakeholder Management
Program & Operations Management
Where I’ve worked
Industries
FinTech & Commercial Banking
Insurance
Global Real Estate
Energy & Utilities
Enterprise Retail & E-commerce
Enterprise Intranet
Nonprofit & Mission-Driven
Clients & Companies
Silicon Valley Bank
AKQA
Wells Fargo
Hero Digital
Twitter
Walmart Grocery
SapientNitro (Now SapientPublicis)
My portfolio
Communications Strategy
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Transformed communications content into a scalable product asset.
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Identified the opportunity, built the strategy, led the execution of guidelines.
Content Strategy Wins
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Building a content strategy practice from the ground up at Silicon Valley Bank. An impact summary.
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Directed and contributed hands-on to content team activities.
GenAI Content System
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Turning fragmented product knowledge into a reusable content system.
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Developed a unified content operations framework and leveraged GenAI to empower cross-functional teams, eliminating delivery friction and ensuring consistency.
Personas & Journeys
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This global realtor sought to modernize their digital experience and surpass the startup real estate tech market.
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Created customer segments, personas and omni-channel journeys that resulted in a cutting-edge digital experience.
Content Marketing Playbook
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An expansive guide to building an impactful strategic omni-channel content marketing program.
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Led the overall content strategy, sourced material, crafted copy and developed graphics. Partnered with practice lead and technical writer for feedback and support.
Content Strategy Guidelines
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Highlights of building a content strategy practice from the ground up for Silicon Valley Bank.
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Directed and produced content guidelines with support of content team and collaboration with leadership.
Content Positioning,
Voice & Tone, UX Writing
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Twitter needed an efficient and personalized employee experience. And a digital communications experience that measured up with the innovative Twitter user platform.
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Created content positioning, on-brand voice and tone, and detailed content strategy supporting complex consolidation and implementation strategy.
Content Matrix
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Twitter needed a consolidated, on-brand, personalized employee experience. And a digital communications experience that measured up with the innovative Twitter platform.
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I led the creation of personas and voice of the intranet. I developed detailed content matrix, provided page-level persona-specific content
Experience Strategy
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This leader in the life sciences market sought a revamped UX with personalized content and brand trust.
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I reviewed Agilent’s experience, data and product material. I created personalized UX scenarios, upsell offerings and copy in partnership with design and program leads.